So you’ve conducted keyword research, optimized every page of your website, and done some basic link building like setting up business profiles and local profiles and submitted your site to directories. While this is all important you know that that’s just not going to cut it. No matter what industry you are in, the web is a competitive place. Only so many websites can get onto that coveted first search engine results page. So what can you do to really take your SEO up a notch and improve your chances of getting there? Below are 3 tactics to implement right now...
1. Ramp up Your Content Marketing
Content is a huge part of SEO. After all, without content what is there to optimize? Obviously it takes time and resources to create quality content on a regular basis and that’s why many businesses falter in this area. They either don’t have the manpower, the time, or even the skills to do it right. In order to really be effective it’s important to create a blog and submit content to it daily, submit guest blog posts and articles to industry websites, create videos and upload them to video sharing sites, and create other “link bait” materials such as infographics and free whitepapers, guides, or E-books. Content needs to be taken seriously and content writers should be hired or the work should be outsourced to a trusted writer in order to really give your SEO campaign the boost that it needs.
2. Get Active in Social Media
Social media is no longer just a brand building tool. Social media activity is now a search engine algorithm ranking factor. The search engines rank web pages and web content based on trust and social media signals such as Likes, shares, tweets, +1’s and more establish that trust amongst social media users. If content is shared frequently, the search engines take note. Of course, in order to achieve these social signals it’s important to create social media accounts and keep them active. There’s no use in setting up a brand page and then not using it. Use social media to have a conversation with followers and promote content that they will find useful and that they will be willing to share. While the social media “Big 4” (Facebook, Twitter, LinkedIn, and Google+) are important, there are numerous niche social networks that shouldn’t be ignored. In addition, social bookmarking sites can also drive traffic to your website and build your brand visibility.
3. Make Connections
A robust link building campaign aims to create links on related web properties across the web. These links can be created by submitting quality content to industry sites and other industry blogs. Of course, in order to be granted access to these sites it’s necessary to build a positive reputation and form relationships with others in the industry or in related industries over time. Take the first step by introducing yourself via social media or initiate a conversation by commenting on one of their blog posts. These relationships are extremely valuable and can lead to new linking and business opportunities over time.